Aashika Ajith

Regional Digital Marketing and Content Specialist - MENAP

- Spearheading the creation and execution of extensive digital marketing campaigns across META, YouTube, Google, and TikTok in UAE, KSA, Kuwait, Oman, Qatar, and Iraq, for brands PediaSure, Similac and Ensure and analyze performance on a weekly basis.
- Leading discussions with creative content and media agencies to develop and implement media plans and content in alignment with media strategy.
- Managing a media buying portfolio of $1.5M, ensuring optimal allocation across digital channels and fostering relationships with key media vendors.
- Analyzing campaign performance, tracking KPIs and providing regular reports to senior management along with recommendations for optimization.
- Pioneered an insights-driven marketing strategy that increased lead generation validation by 25% within the first year by implementing suppression links.
- Implemented a cross-channel marketing campaign, integrating social media, PPC, and content marketing, increasing web traffic by 30%.
- Conducted A/B testing on over 50 ad creatives, identifying top performers that led to a 25% increase in engagement.
- Managed SEM initiatives that saw a 30% improvement in organic search rankings within 6 months.
- Developed a multi-channel content strategy, boosting brand visibility and engagement by 50%.Managed a budget of $300K for content projects, optimizing spend and achieving a 20% cost reduction while maintaining quality.
- Supporting regional markets execute eCommerce campaigns with key e-retailers across UAE & Kuwait.